News & information from UB, New York's flagship university
For help reaching an expert on deadline, please contact UB's media relations team at 716-645-6969 or ub-news@buffalo.edu.
Note to members of the news media:
The correct name of the university is “University at Buffalo,” not “University of Buffalo.”
Indranil Goswami
Associate Professor of Marketing
University at Buffalo School of Management
AREAS OF EXPERTISE:
Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer behavior
An expert on judgment and decision-making, Indranil Goswami studies consumer motivation and decision-making biases, as well as how the way choices are presented affects people’s decisions (called “choice architecture”). Specifically, he has investigated strategies to increase motivation for charitable giving, including suggested donation levels, and whether rewards lead to long-term behavior changes.
LANGUAGES:
Goswami can respond to interview requests in English, Hindi and Bengali.
CONTACT:
Indranil Goswami, PhD
Associate Professor of Marketing
University at Buffalo School of Management
- Media on deadline can reach Indranil Goswami most quickly through Jackie Ghosen in the School of Management’s Marketing and Communications Office at 716-645-2833 or mgt-pr@buffalo.edu. If you are not a member of the media, contact information is available on the .